2021

Richoux

Creating a custom set of line illustrations gave the work a modern aesthetic that was used to instantly recognise the brand across all it's touchpoints.

Blind embossed drinks menus where created to give a elegant representation of the line work without being over powering, whilst die cut Döner kebab shapes carefully reveal the logo beneath.

2021

Richoux

2021

Richoux

Late-night cocktails, evening dinning via candlelight and an upbeat soundtrack are the basis of this trendy cocktail bar.

A trend driven design focusing on soft pastels, palms and grotesque style san serif fonts to give you a mid-century feel of foreign shores and warmer winds.

2021

Richoux

We created a set of patterns for the packaging using tonal colours to create consistency between the designs but making each sauce have it's own abstract identity.

The team at Ground were challenged with creating a strong identity that could stand up next to other young casual dinning brands at the gigantic Boxpark in Croydon.
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2021

Richoux

The team at Ground made all the baby pink and powder blue print custom die cut shapes to provide a point difference whilst adding flat illustrations to add a touch of character now a signature of the brand.

2021

Richoux

Ground created a custom colour system which provides hundreds of colour combinations making the brand constantly seem fresh and not static. It still keeps brand consistency by using the same contrasts and setting certain tones against each other.

We worked closely with the board of directors at Dönerhaus as a creative and strategic partner to develop a brand book that explores customer profiling, positioning, values, attributes, goals and brand direction.

2021

Richoux

Going beyond the traditional pub and providing a nostalgic brand that uses design cues from old storybook fonts to give a classic British approach using a bright marigold yellow to provide a modern balance to the work.

2021

Richoux

The challenge was to create engaging opening materials to inform the end user about the fantastic produce Tapas Revolutions has to offer including its famous Iberico ham.

Ground produced vibrant bar tabs, intricate folding invitations, goodie bags, promotional print and packaging for their famous ham.

2021

Richoux

Starting 2022 with a refresh of London's iconic Richoux, formed in 1909 Richoux has been serving the patrons of London and beyond for over 100 years.

Ground were asked to provide a traditional take and reinstall the brand's status as London's finest tearoom and patisserie. Our first challenge was to change Art Deco to Art Nouveau to suit the period of its inception we then provided a new wordmark, typography system, and iconic colour palette to produce a heritage brand that takes cues from modern design aesthetic.